Strategy is about making choices of what you do and do not do.
Strategy is about having clear rationalization of why your choices are going to help you create value.
Strategy is about having a true plan of action of how you are going to achieve your goals.
Strategy is about adaptation to changes.
For innovative, creative and powerful solution
Consumer behavior has shifted. Marketing is no longer about pushing your message out to anyone you can reach. It’s about engaging with people, building loyalty and participating in communities. The strategy focuses on getting found by customers using inbound marketing strategy. We provide any level of support you need in order to achieve your business objectives.
Brand management is about listening and watching how consumers are using the brand and interacting with each other within a platform. From small budgets to large we will work with you to manage your brand using using different platforms including social media.
Customers today interact with you through multiple channels, whether it’s online, over the mobile phone, in store, via email or text. Digital strategy is about choosing the right channels for your online presence and communication strategy and bridging the gap between your offline and online channels to ensure smooth customer experiences across all touch points. We will work to understand your product or service and can create a detailed marketing plan, determine the marketing message, and identify the appropriate marketing mix to deliver the message.
Information Architecture is the supporting structure that combines art, technology, experience, intuition, creativity and business goals. We will work with you to plan and design how to present your information on the computer screen so that they are easy to find and understand; engaging and compelling.
Cultural intelligence reflects our knowledge of a person’s cultural background and its influence on their behaviour. Cultural intelligence helps us to view adaptation difficulties as misunderstandings or adjustment issues instead of perceiving them in a biased and stereotypical manner. We offer various learning methods and techniques in our presentations, team workshops, briefings, and coaching on Indonesia cultural intelligence for everyone.
Cross Cultural Communication
Language is a one of the most important business tool. If you plan to do business with and in Indonesia, you need to develop an understanding of how languages work, how societies and cultures differ and the variety of ways in which people from different societies and cultural backgrounds communicate using languages. We have designed short, medium and long term cross cultural communication programs for people working, or aspiring to work, in sectors such as education, law, health, business, marketing and advertising, diplomacy, media, tourism, government and non-government organisations in Indonesia.
Corporate and public organisations now operate on a global scale. Whether dealing with an overseas client, colleague or supplier, or exploring a new business partnership. Interaction with people from different cultures is now an everyday occurrence. The question is, are organisations preparing their people to deal with the challenges of working and doing business internationally?
Few countries might have similar business system, law and regulations. But how do you deal with the cultur…Read More
Contact us for inquiries about Wieke’s unique engagements
Speaker at Australian Property Institute (WA Division) 2013 Regional Conference, Grand Hyatt Nusa Dua Bali, Indonesia.
Apr 15 2013
Exploring Business Opportunities Between Australia - Indonesia
Keynote speaker at Women in Global Business gathering, organized by EQ (Australian Indonesian Business Women and Professionals Network) and IPP (Indonesian Professional Women Association) in Grand Mahakam, Jakarta, Indonesia.
Feb 18 2013
2013 Asia English Olympic
Judge in speech category for 2013 Asian English Olympics organized by Bina Nusantara English Club (BNEC), University of Bina Nusantara in Jakarta, Indonesia.
Jul 3 2012
Facebook Marketing, How Easy Is It?
Presenter at EQ (Australia Indonesia Businesswoman and Professional Network) monthly workshop for professional and business women held in Perth, Western Australia.
Judge for 2012 Indonesian Speech Contest for Australian high school and university students organised by Indonesian Students Association in Australia (PPI-Australia), Western Australia in collaboration with The General Consulate of the Republic of Indonesia in Perth, Garuda Indonesia, and the Indonesian Ministry of Culture and Tourism.
Mar 8 2012
Language is a Business Tool
Speaker at the AIBC (Australia Indonesia Business Council) Monthly Sundowner for AIBC members held at the Consulate General of the Republic of Indonesia in Perth, Western Australia.
Things you might want to know
Her expertise in digital and social media strategies and trends, combined with her practical experience in using these mediums to engage with target audience, to create awareness and brand management, is already proving invaluable to her corporate clients. Her skills in content curation, information design and usability makes her a plain language expert.
She has worked in banking, advertising and publishing industry. In 2006 she founded and launched the world’s most comprehensive Indonesian language online resource called Bahasakita. Its Facebook page is the most popular page among Indonesian language enthusiasts.
Wieke Gur graduated from the Faculty of Economy, University of Indonesia, with marketing major. She went to Institute for International Studies and Training in Shizuoka, Japan before she attended Curtin University in Perth, Western Australia to study information management.
Born in Cirebon, raised in Jakarta and now divides her time between Australia and Indonesia, Wieke regularly delivers speeches on cross cultural communication and cultural intelligence at a number of business conferences and events.
In Indonesian music industry, she’s a well known songwriter.
Experience the power of information
Please download these products from your iPad as they are currently can only be viewed on iPad. We are working on other formats too, so feel free to contact us with your request.
With its mixture of cultures, religions, and languages, overlaid with the enigmatic influence of Java, Indonesia ranks at the top of the list of countries with differences. Without having enough cultural intelligence on Indonesia, we tend to perceived any adaptation difficulties in a biased and stereotypical manner instead of viewing them as misunderstandings or adjustment issues.
This book is a useful and practical overview that will give you understanding on Indonesia’s cultural background and its influence on people behaviour. It will assist you on how to engage effectively and how to build a closer relationship with Indonesia.
To connect with Indonesia’s growing market, it’s very important to forge deeper and broader bilateral relationship with the country through social and cultural links as much as political and economic links.
This book will give you a deeper understanding of the values, beliefs, and attitudes underlying those behavior that will assist you and your employees in developing the cultural awareness and intercultural communication skills that will give you and the company the business edge.
Indonesian for Beginners Module 2 is designed for those who already learned from Indonesian for Beginners Module 1.
Module 2 equips you with the vocabularies, sentence structures and cultural skills that will enable you to get information and find your way around, as well as giving directions. You will learn how to describe the location of places and some of their characteristics.
Vocabularies include interesting and important places, mode of transports, body parts and appearance. Some conventions of small talk is prepared that will enable you to talk about basic information, family, occupation, and daily activities.
This book is aimed to help you improve your Indonesian language skills in speaking, writing, listening and reading. A perfect handbook for teachers of Indonesian beginners. Each chapter is designed for a two-hour session, and each module consist of eight chapter. It comes with audio files for listening comprehension exercise.