Branding should precede and underlie any marketing effort. In an increasingly complex and competitive global business, a clear brand is a powerful brand. My role is to assist clients in brand positioning by defining who you are and what you stand for; brand expression through brand identity communication strategy and brand engagement with customers and public in general as the basis of their marketing strategy.
One of the most popular and necessary tool that has become almost a basic requirement in marketing communication amongst large and small companies alike, is social media.
My role can include assistance in developing and implementing marketing strategies for organisation’s and business’s social media sites experience such as blogging, creating social media profiles, managing regular posts and responding to followers. This includes visual intelligence, meaning create visually appealing graphics to coordinate with appropriate posts, what images will work, and when, is invaluable to your organisation.